Importance of Quality Photos in Listings
This is no joke. The majority of home buyers are searching on the internet–approximately 85% to be exact. When these buyers are browsing on the internet, what do they see? What makes the quickest and largest impression? PICTURES. In addition there is this weird fact that most realtors don’t legitimate take the time to stop and take decent quality photos. Due to the excitement most get, and our rushing to put the home on the (MLS) multiple listing service. It is not only an effective tactic but an efficient process, as to when interested home buyers want to see poor quality photos. They might want to go personally to see what’s the ideal picture of the home, which causes more time and energy out of a realtor’s busy schedule. No pictures (completely unacceptable in my honest opinion). One picture only, usually of the exterior of the home. Terrible pictures (terrible quality, low lighting, small focus–see below for proof) are three major problems and individual can make while attempting to sell. All of these problems do nothing to grab a buyer’s attention as they are browsing hundreds of homes online in a matter of minutes. “Curb appeal will always be important, but today, buyers are busier than ever and may not have the opportunity to do a drive by (unless they’re seriously interested). Instead, the first impression buyers most often get of a home is from the photos in the MLS listing, which they automatically receive in an email from their agent, or the pictures that accompany an online listing. With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property.” Says an article written on Forbes website. Also making sure that the sellers clean their home up to a certain level to make the house look like it’s been maintained and more attractive. Taking a photography session, wait not only a photography session, but one that is consisted in real estate. “Don’t have photos of the property yet? Don’t list the home until you do. With so much information available online these days, you only have a few seconds to grab potential buyers’ attention. If they do an Internet search or check the MLS email and your home is listed without pictures, there isn’t anything for them to look at. Buyers will likely move on and probably won’t come back.” Put yourself in their position when you’re taking photos. Think of the different areas of the home where you can catch the best angle with the most/ best visual context. I’ve seen lots of realtors including myself use their phone to catch some pictures for their listing. That approach doesn’t make any sense, when a regular cannon camera produces if not 10xx more mega pixels more. It’s all about catching the home searchers eye. So always and I mean always put yourself in their position and think of how you would want to see the picture with the best eye catching quality and angle.