Importance of staging
Staging a home can sometimes seem like a meaningless tactic due to the money that can be spent. Home sellers spend an average of $1,800 to stage a home, but costs can range from a couple of hundred dollars to $5,000 or more. It can seem overwhelming at times especially if the property had been a fixer upper.
According to real estate US News “Many of today’s buyers are looking for specific homes that won’t necessarily require a ton of work before moving in, because honestly, who has the time to gut and renovate? Hence, buyers want move-in ready spaces they can enjoy instantaneously.” According to a Maritz Research Staging poll, 63 percent of buyers are willing to pay more for move-in ready homes. So why not get your home ready for its new owner? Home staging concepts can show sellers how to prepare and showcase their homes for sale so that buyers are able to move right in.
While the market isn’t as competitive as in years past, homeowners still find themselves up against neighboring homes on the market, including new construction. How will you differentiate a home from those other homes for sale?
One way is to stage the space by playing on emotional connection points that will appeal to buyers and stand out in their minds when it’s time to make an offer.
Consider this, if two identical homes were for sale on the same block at the same price, but one homeowner staged their space to showcase the potential lifestyle the buyer could have if they moved here, and the other home looked dirty, cluttered and poorly maintained, which home would the buyer choose? The Real Estate Staging Association National Statistics Report found, when staged first, the vast majority of homes spend less time on the market.
Once a home is staged, the space will look like a cover spread in a home magazine, so why not take advantage of the light, spacious, well-designed space created and photograph each room with a wide-angle lens to market the home. Over 90 percent of homebuyers start their search online, and photos of newly staged homes will not only attract buyers to information about the home, but to the front door.
Here’s proof: How are you currently searching for a new home? Do photos determine your perception of the home? Would you go visit a home that had no pictures listed or had clutter center stage? Photos are just one way to easily market a home. With a staging plan in place, a seller will also have systems to keep the home looking like those online snapshots.
The home has to be researched and priced right, it needs a great marketing strategy and the home has to entice buyer demands.
Whether new to the selling process or the home is already listed on the market, it’s never too late to prepare and showcase the home properly for sale. When a Real Estate expert compares the properties they’ve staged to the ones they haven’t it is obvious without a doubt that staging a property sells way faster.